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Case Study Number 5 of Zeninfotech. Hillside Residences – Real Estate & Hospitality Brand.
🧠 Problem
A premium villa developer near Kasauli had strong offerings but weak digital presence. Google ads were underperforming, and organic leads were negligible.
💡 Solution
Zeninfotech combined AI-Powered SEM with video storytelling.
AI analyzed buyer intent phrases (“hill view villas,” “retirement homes in Himachal”) and optimized bids hourly.
Our creative team launched a YouTube video ad funnel narrating “Your Second Home in the Hills” — emotional, location-rich, and conversion-focused.
📈 Result
- Google Ad CTR: +90%
- Cost per qualified lead: -42%
- Conversion rate: +2.5x
- 11 villas sold within 4 months of campaign launch
It’s Time to Act
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